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After eight-straight months of leading the pack, FanDuel Sportsbookand its partner Meadowlands Racetrack haven’t looked back.
The latest numbers from the New Jersey Division of Gaming Enforcement continue the same story: FanDuel is once again No. 1 by a wide margin.
Land-based partner Meadowlands reported $4,382,043 in revenue, $1,656,449 of which came from retail. The mobile take of $2,725,594 is attributed mostly to the market leader but does includePointsBet Sportsbook.
Since claiming the top spot in November 2018, FanDuel and the Meadowlands have enjoyed a robust market share.
Aside from Michigan, FanDuel offers mobile sports betting in nine more states, including New Jersey, West Virginia, Pennsylvania, Indiana, Colorado, Illinois, Iowa, Tennessee and Virginia. It is also the third state where FanDuel offers mobile casino games. The other two are New Jersey and Pennsylvania. NJ ONLY Google doesn’t allow gambling apps in the Play Store yet, but you can download FanDuel Casino directly from us. Don't worry, it's completely secure and up to Google's high standards. Follow four easy steps to download your Android app and start playing today.
The FanDuel Casino is currently available in New Jersey & Pennsylvania and is extremely competitive in those states. FanDuel Casino is now the third arm of the entire FanDuel online gaming platform. The Casino product is in its infancy and as states legalize online casinos, we expect the user base to grow. FanDuel Sportsbook has made a splash with the launch of its mobile betting app in over 8 states thus far. You can legally bet on FanDuel Sportsbook via app and website in Virginia, Tennessee, Illinois, Iowa, Michigan, New Jersey, Pennsylvania, Indiana, and Colorado.
But back in the early days of NJ sports betting, DraftKings Sportsbook was the book to beat thanks to a one-month head start. How did FanDuel outpace its daily fantasy sports competitor, not to mention the rest of the market?
There are obvious reasons, but the more subtle decisions that FanDuel made in its first year are definitely worth mentioning.
FanDuel targets offshore market
FanDuel is clearly one of the early success stories.
Since launching retail operations (July 14, 2018) and mobile (Sept. 1, 2018), the company has spent the majority of the time ahead of the 13 competingsportsbook apps in NJ and nineadditional retail operators.
Kip Levin, president and COO of FanDuel Group, said the company is obviously thrilled with the result. And he is talking about the market as a whole.
“It’s really exciting to see it within one year and to get to the scale and volume that you see in Nevada where it obviously has been in exitstance for a long time. From our standpoint, it has certainly grown a lot faster and been a lot bigger than our initial expectations.”
Prior to launching, the team was well aware of the existing market — the illegal offshore one. It was those operators that they viewed as the competition, and what they built the game plan around.
More specifically, Levin said, putting out a compelling product was key. They combined it with an informativecustomer service approach in hopes of moving people away from the offshore sites.
Offering more markets and bet types than other NJ operators has certainly attracted customers, too. So have promotions and bonuses.
“We are trying to do things that people in the US have never seen before,” said Levin. “… Exciting, fun promotions have helped us really establish ourselves as a leader in the market.”
Women’s World Cup and early payouts
Some promotions have included early payouts on futures. The most recent example was rewarding customers who wagered on the US women’s soccer team winning the World Cup. Winnings were paid out prior to the quarterfinal round.
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Win or lose against France, the #USWNT are champions at our book 🏆
That's because we're paying out all online and mobile futures bets TODAY on Team USA to win the #FIFAWWC
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Full details: https://t.co/OpjWGafqRnpic.twitter.com/nsocD4KSOR
— FanDuel Sportsbook (@FDSportsbook) June 28, 2019
Team USA went on to knock off France, England and the Netherlands to bring the trophy back stateside. But the early payout has become a sort of a surprise tradition at FanDuel.
In December 2018, FanDuel paid out Alabama bets early for the College Football Playoffs, even though the Crimson Tide had yet to reach the playoffs officially. (Clemson ended up the winner in that bout.)
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Of course, women’s team sports do not come close to matching the handle the NFL, NCAA Tournament and NBA generate.
However, this year’s tournament drew huge betting numbers. Levin did not have a specific numbers breakdown, but it was still historic.
He said the semifinal game against England drew the biggest handle to date in terms of women’s team sports. The championship game had the second-largest handle.
“Look across our global businesses, the Women’s World Cup was the biggest women’s event in terms of total betting handle in the history of Paddy Power Betfair (now Flutter Entertainment).
“It was really exciting to see the interest in that, and it definitely exceeded everybody’s expectations. It obviously speaks volumes.”
Staying at the top of a growing market
Like Team USA, being the current champs is not a guarantee for future dominance. Look what happened to the Golden State Warriors in this year’s NBA Finals.
But FanDuel does have one rather large advantage, at least for now. Unlike the sportsbooks affiliated with Atlantic City casinos, FanDuel’s close proximity to New York City continues to be a huge win on the retail end.
During football season, for example, FanDuel at the Meadowlands stayed busy each weekend. The space had Super Bowl parties in February, too.
“It certainly has exceeded our expectations in terms of the volume and size of it,” Levin said. “It is already up there, if not bigger than, the top sportsbooks in Las Vegas.”
The company also is in the unique position of having four different verticals that lead to valuable cross-selling opportunities. The others are:
- FanDuel DFS
- TVG (horse betting)
The long-term plan is to have those accounts synched together with the sportsbook platform. That remains a work in progress.
For now, the focus is on “making sure we feel really good about the product we have on the market.”
“Customer experience and innovation is really how we will do it and hope to stay in the spot that we are in,” Levin said.
NJ paving the way for PA and NY
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Going forward, New Jersey will serve as the foundation to FanDuel’s bigger US sports betting plans.
The company will hopefully launch its PA online sportsbook sometime before football season to complement its FanDuel Sportsbook at Valley Forge Casino.
And New York retail sportsbooks will open this month. In fact, FanDuel is setting up operations at Tioga Downs with plans to open its doors by the end of the week.
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But neither of the neighboring jurisdictions got up and running as quickly as the Garden State. The first year of NJ online sports betting activity, however, provided some valuable lessons.
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From a mobile perspective, Levin said FanDuel will be launching in Pennsylvania with a “pretty strong playbook that should set us up well.”
Retail wise, FanDuel has the bodies to get things up and running rather smoothly. We are talking about an international company with more than 600 locations throughout the United Kingdom and Ireland. These are employees with “real retail” experience.
“We’ve got a team that has got their legs under them and is working on retail locations,” said Levin.
“We are all systems go on retail. Having a much bigger team has been very beneficial for us … (But) not everything is going to be like the Meadowlands for sure.”
FanDuel Casino app
In Pennsylvania, the standalone FanDuel Casino app is only available with mobile devices, available for both iOS Apple and Android players. Unfortunately, there is no desktop version of Pennsylvania’s FanDuel Casino app.
New casino players can either sign up for an account or use their existing FanDuel Sportsbook account to login and play. FanDuel Casino is also available inside the FanDuel Sportsbook app, and customers that already have a FanDuel Sportsbook account can use the same login for the FanDuel Casino app.
Here is how to download both the iOS Apple and Android apps for each system’s respective devices:
Download the FanDuel Casino App on Apple Devices
iPhone and other Apple users can either visit the FanDuel website or the Apple App Store and initiate the download. Since both the FanDuel sportsbook and the FanDuel Casino are both on one app, only one download will be necessary for both.
If you go through the FanDuel website, you will be directed to the Apple App Store. Once you are there, all you need to do is download the application and use it like you would any other app.
We recommend following our links and completing your signup to ensure you receive all bonuses for which you are eligible, then downloading the app and logging in there.
Download the FanDuel Casino App on Android Devices
If you are using an Android device, you are going to need to do a few extra steps (but it is definitely worth it)!
First, set your mobile device so that it will accept downloads from unknown sources. Once this setting is in place, you will be able to access FanDuel’s Online Casino App via the FanDuel website.
There should be a button on the website that says “Play Now”. Once you hit this button, your device should recognize that you are playing in Pennsylvania and the .apk file download should start automatically. The download will go through a few on-screen prompts until finally, you get the confirmation of the download.
Once the app is downloaded, it will be able to be found where the rest of your apps show up by default. Afterward, there is nothing more that needs to be done. You may access the app and use it like any app downloaded from the Google Play Store.